FIRST_NAME is not email personalization | Takeaways from Voter Variations
Description
Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.
Ideas you don’t want to miss
(02:53 ) Takeaway #1: When you don’t get replies, lean on other pulse metrics
(04:06 ) Takeaway #2: Go beyond first name personalization for deeper impact
(05:01 ) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey
(05:32 ) Takeaway #4: Spend 5 minutes a day reading promo emails
Links from this episode
Take a look at the emails we featured in Ep. 38
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
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